Psa: You might want to share/save this for later, The practices I wrote here are usually shared only in paid courses but I'll share it to you for FREE. (Long read)
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For Context, I’ve been in the digital marketing industry for 4 years, and managed to work with multiple BIG Companies and clients both local and international.
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Kaya I though of creating a series of contents sharing my best strategies and practices upon closing 6 figures+ projects and juggling multiple clients and handling teams.
Little psa: Im sharing this kasi I myself experienced getting burnedout and losing almost all of my clients before kasi I had to let them go just to breathe.
Dati tanggap ako nang tanggap kasi need ng money. That was 2 years ago and it was so chaotic.
I thought the best way to succeed is by going and going for every opportunities.
Kaya I learned the hard way din na walang makakapantay na pera sa peace of mind mo.
Kaya here are my top 10 hard learned lessons to help you handle multiple clients without burning out
1️⃣1. Personal Development Comes First
Kung drained ka, wala ka rin value na maibibigay sa clients mo.
Your business' growth is deeply tied to your personal growth.
Kung puro puyat, unhealthy diet, bad habits ka, it will reflect badly to your business.
Especially with your mindset.
You'll start feeling like theres a lot of blockage na di mo kayang gawin and tasks that are dreading to do if you dont improve yourself and overall character.
What I do:
•Read 15–20 minutes a day (sales psychology, marketing case studies, etc.).
•Work out kahit 3x a week — your energy dictates your performance.
•Journaling or meditation para ma-clear yung utak from constant client stress.
When you improve yourself, your confidence and how you take care of your mental, spiritual, and physical self, di mo mafefeel na nabburnout ka on your commitments.
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2️⃣2. Outsourcing Per Client > Building an Agency
Biggest trap? Trying to build an agency agad. Hindi ka pa nga sanay sa delegation, gusto mo na ng sampung team members under you.
Reality: Di enough na u just wanna give jobs to people, dapat marunong karin na leader.
What we do na right now is we outsource specific tasks per client instead of building a whole team.
•Example: May client ka for TikTok Marketing. You strategize and do reporting, pero outsource mo video editing then divide mo nalang yung fee nyo per client.
•Another client needs a funnel. Hire a designer one-time to build the mockups while ikaw yung strategist.
Result: You still own the strategy (the real value), but you don’t get stuck n ikaw “gumagawa lahat”.
I realize na building an agency wasnt for me kaya ganto na naging business model namin.
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3️⃣3. Energy Blocking (Not Just Time Blocking)
Time blocking works pero kung ubos energy mo sa wrong tasks, useless.
Kaya I became also extra mindful nung nakinig ako sa body ko if ano yung kayang tasks ng body and mind ko based on time shifts.
Pag Morning (Warm ups) -> Low-brain tasks muna kasi medyo borlogs pa yung isip pag umaga. (I usually do Engaging, Replying, Emails, Calls)
Usually pag Afternoon I experience slump -> Kaya I do Low-brain tasks (admin, follow-ups).
Pag Evening (Highest Brain Power ko to) -> Pag gabi dito talaga umaandar isip ko maya I schedule heavy duty tasks or strategy related tasks kasi napansin ko its taking shorter time lang when I do these at night such as (creative tasks, strategy documents, content creation, and teaching)
You could also follow this and listen better to your body kasi there are tasks talaga na pag ginawa mo sya ng umaga, it would drain u out kasi di pa nagffunction creative juices mo
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4. Boundaries With Clients = Longer Retainers
Pag di mo sinet scope mo, ikaw magiging “go-to” nila for EVERYTHING (for free).
•Always have contracts.
•Charge for add-ons/ amount of revisions.
•Stick to work hours.
You can always communicate between the lines of: “Happy to help with that, perro it’s outside our package. I can create an add-on if you want us to widen our bandwidth an give you more support in thi.”
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5️⃣5. Overdeliver but not to the point na mabburnout ka
Most freelancers think overdelivering = magpakamatay sa extra work. Wrong.
Instead, overdeliver with insights and systems.
•Send weekly reports with suggestions (ex: “Noticed ad performance dipped on Day 5 — recommend refreshing creative”).
•Share 1–2 growth ideas kahit di kasama sa scope.
Clients feel na you care about results, not just output.
You dont need to give your 100% time to your clients, extra value in communication lang and proactiveness lang, more than enough na yon,
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6️⃣6. Fire the Wrong Clients
Kung toxic, late magbayad, and feel mo dikana aligned sa clients and its taking u more time (Well atleast to us and take this with a grain of salt) — fire them.
Hindi worth it yung trade off sa peace of mind mo kasi it'll just cost you more in the long run.
Always trust yourself to become abundant and believe that ull close more better clients in the future
Just like before: I let go of a 40k Php client na demanding AF, kahit super nakikita ko potential ng business nya, but since they were so uncooperative and demanding, I fire them.
A week later, I closed a ₱120k client na respectful and mas aligned.
Lesson I learned the hard way: Saying yes to specific opportunities could be a possible "No" to the future better opportunities you could get kasi natatali kana agad on your
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7️⃣7. Build Inbound Marketing Assets
Ito yung pinaka di napaguusapan. Your social profiles should be lead magnets. Most freelancers nawawalan ng oras sa pagooutreach and client hunt kaya siguro this is one of the biggest reasons why we thrive and nakakayanan namin maghandle multiple clients.
We let our clients reach out to us and it could be by:
•Post case studies (before/after).
•Share mini-tutorials (how to use content funnels, email sequences, etc.).
•Showcase behind-the-scenes work.
Or even by giving our 100% all to our current clients kasi they will more likely refer us to their business owner network after the gig.
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8️⃣8. Charge Premium So You Need Fewer Clients
I used to think na makikipag work lang sakin mga clients before if I became generous on pricing my offers until I realized the hard way na...
Clients are WILLING TO PAY MORE if you could DELIVER MORE VALUE.
And this is the truth: When you try to make your services cheaper, a lot of clients would feel like the worth of ur services also cheapens.
Stay in the price u want to charge if nagiging confident kana sa skills mo.
Simple illustration if you want to hit 6 digits:
₱25k x 6 clients = burnout.
₱100k x 2 clients = peace.
Which leads me to the next point:
9️⃣9. Do skill stacking.
Always find the time to learn more skills related to results para u can offer bundle services.
From SMM → add Funnels & Email Marketing.
•From Designer → add Copywriting + Ads Strategy.
•From VA → Magspecialize ka in Marketing and Lead Gen
Always tie your service to sales growth.
Kaya I always say this: If u want to be more highly paid and indemand; Start by mastering DIGITAL MARKETING SKILLS kasi these are the skills that would help you give your clients more sales. (Something we teach inside our Digital Marketing Academy)
More client sales = More money and capability to pay you better.
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1️⃣0️⃣10. Always Audit Before Saying Yes
Most freelancers jump agad sa “yes” without checking kung ready ba talaga yung client. Kaya din there are so many people na nahihirapan magjuggle ng clients kasi may magiging isang client na mahirap katrabaho because of their inefficient sales process.
Contrary to people saying “Take all opportunities and say yes” pag nagsisimula ka..
I’ll always advocate for being intentional.
Kasi hindi lahat ng clients kaya mong tulungan if sila mismo di kumpleto yung process nila
👉 Ask: “Do you already have X, Y, Z in place?” (website, nurture, sales process).
If kulang sila, you can either upsell or decline. Kasi if you say yes blindly, ikaw din masisisi kapag walang sales. Ending agad din makikipag off board si client pag walang sales and that would mean more hassle to you and your team.
Kaya always look at the long run and try to work with opportunities that could give you LONG-TERM gig
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1️⃣1️⃣. Streamline Even the Smallest Tasks
Freelancers fall into the trap of thinking “eh maliit na task lang ‘to, kaya ko naman gawin.” Pero pag pinagsama-sama mo yan, ubos oras mo.
You’ll always feel like kailangan ikaw magbantay sa lahat.
Hindi tatakbo yung business mo pag wala ka, kasi wala kang systems that your people could repeat.
So this is our GOLDEN RULE:
We NEVER onboard ADDITIONAL clients hanggat di pa documented lahat ng process namin.
This is how you can document yours:
Gumawa ka ng SOPs (Standard Operating Procedures) for repeating tasks and include checklists, guides, and walkthroughs
•Gawa ka ng templates of all the resources (onboarding emails, client reports, proposals).
•Automate yung mga paulit-ulit — invoices, reminders, follow-ups.
These are few of what we teach and and train our students inside our Digital Marketing Academy.
Tinuturo namin every step by step of auditing sales process, Digital Marketing skills, and Systems building to create SOPS so it'll be so much easier to work with more clients in the future.
We're currently waitlisting people who wants to upskill next batch kaya message me "Waitlist" para we can include u on our list.
Psa: I also compiled my best practices in client getting (Updated strategies and scripts for client hunting)
Best Practices to Get clients this 2025:
Things to say in Client calls:
Client Call Scripts to SECURE Freelancing Opportunities:
Client Proposals Tips:
𝐇𝐨𝐰 𝐰𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐜𝐥𝐨𝐬𝐞 𝐁𝐈𝐆 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 / 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 (Freelancer Proposal tips)
Psa: You might want to share/save this for later (Long read)
For context; We're in the freelancing industry for 4 yrs, specifically in Digital Marketing niche.
Nasa point kami na inooffer namin lahat ng services by upskilling and this is why we also became so confident and successful in closing clients despite our age.
Before, we struggled on hopping onto client calls kasi nakakangarag talaga lalo na if you dont have proper foundation in sales calls.
So upon upskilling talaga in Sales Psychology & Marketing, we've managed to close big companies both international and local worth multiple 6figures+.
If you're either an: SMM, VA, funnel designer, Copywriter, or kahit anong skill pa offer mo...
Here are client closing tips we learned the BEST WAY to close big clients without offering discounts or lowering down our rate just to negotiate.
(Eto yung mga usually na nilalagay and dinidiscuss namin on our proposals)
1️⃣Position Yourself as a Strategist, Not a Doer
Another hidden objection ng clients: “Eh bakit ikaw? Can’t I just hire someone cheaper?”
That’s why you show them na you’re not just a page builder or designer, or someone who manages social media. You’re the one who ties everything together into results.
You call yourself a Social Media strategist rather than a: Social Media Manager
You position yourself as a Video Marketing Strategist instead of a "Video Editor"
The difference?
• Doer = expense.
• Strategist = investment.
And no business owner wants to cut off an investment that makes them money.
2️⃣Walk Them Through the Funnel Map
Most clients doesn't see the value of your service yet kaya they stall and overthink kasi wala silang clarity kung paano mo ba talaga sila mabibigyan ng results.
So what we do here is we prepare a Whiteboard flow of the whole sales process.
This is what we call a funnel map.
During proposal, we present the map step by step (Social media posts -> lead magnet → nurture → emails -> sales page → upsells), nakikita nila na may system behind it.
This eliminates the thought na “I need to think about it” kasi they now see exactly how strangers you turn into paying customers.
You're someone who understand how to connect the areas piece by piece kahit isa lang iniinquire nilang service sayo.
I also created a seperated post about this if you're curious: https://www.facebook.com/share/p/1JS37W1rnS/?mibextid=wwXIfr
3️⃣Show Them Case Studies
Clients usually hesitate kasi iniisip nila: “Sure, it sounds nice, but will these services and strategies really work for me?”
This is where you could present yung mga case studies mo. We've been doing this to back up yung mga claims of results we could provide for the client.
Instead of letting them imagine, you give proof na:
• Eto yung dating sales nung past client and here's the results.
• Eto yung bagong sales after we did the funnel.
By showing them your case studies transformations, you’re handling their objection before they even say it.
4️⃣Make Them See Their ROI (Do the math for them)
After presenting your prices kasi...
Clients often worry: “Baka lugi ako dito.”
So before that thought even comes up, you break down the math:
Example:
“Your product is ₱4,999. With just 20 sales, that’s already ₱99,980. That breakevens your the fee for our Funnel design service (For example) — and every sale after that is pure profit.”
"You keep that asset till your next launch and it will pay for itself"
The clearer the math of how they could potentially get their return on investment, the faster they say yes.
5️⃣Show the Cost of Doing Nothing
Madalas mga clients favorite objection yung “I’ll think about it.” Pero in sales kasi, Most people who delay end up never taking action.
Here’s what what we say to our clients to make them act faster:
If nasa point sila na nagiisip pa sila, we highlight the cost of inaction.
The biggest loss isn’t the money spent on our service, it’s the money you’re not making because of unoptimized funnel and incomplete sales process.
Every day na wala tayong proper system, Yung customers that could've been yours; napupunta sa competitors natin.”
This taps into their fear of loss — kasi people hate losing more than they love gaining.
6️⃣In line with the previous one -> Reference Competitors
Clients procrastinate kasi feeling nila “baka hindi urgent, baka pwede naman next time nalang.”
So we usually handle this sales objections by making them think about how their competitors are already getting ahead everytime they procrastinate on fixing their business:
Eg.
“Your competitor X is already doing webinars and automated funnels — that’s why they look consistent. Every day you delay, mas nauuna silang makuha yung customers.”
Now the urgency hits harder. They’ll realize na the longer they wait, the wider the gap gets in their competition.